following statements is true of Fournott? c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. Which of the following statements is true in the context of persuasion and attitude change? D)The methods they use are less prone to scrutiny. A)Evoking negative emotions reduces audience involvement. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A) Trust B) Marketing C) Sales D) Value E) Action. Which of the following statements is true of persuasive messages? Satisfaction guaranteed! a. asked Jul 26, 2019 in Business by Susys A. E)They are the least prevalent of all marketing tools. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content C) They are intangible and can only be acquired over time. A)They are the most visible of all business activities. A. Which of the following statements is true of advertising and promotion? D. Persuasive and reminder. Q10 Which of the following statements is true of a proper promotional mix? (c) There are two possible outcomes for each trial: Success (S) and Failure (F). C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Most marketers ignore how our brains work and fight Which of the following statements is true of persuasive promotion? Which of the following statements is true with Bentham’s utilitarianism? A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? Which of the following statements is true of persuasive messages? It forces management to spell out its assumptions about the relationship between the money spent and promotion results. It sponsors a, marathon in the city as part of its promotional strategy. Pellentesque dapibus eo. c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. growth stage. Persuasive advertising can be important in encouraging new entry into the industry. Which of the following statements is true of reminder promotion? It does not use advertising. Which of the following statements is true? B. Informational and persuasive C. Persuasive. Which of the following statements is true of negative emotions? 16. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. 32. Which of the following statements is true of persuasive promotion? It is designed to stimulate a purchase or an action. It is designed to stimulate a purchase or an action to purchase. It meets the needs of a target market. Which of the following statements is true of reminder promotion? -is the true statement. answered May 22, 2016 by SarahC . People tune out repetitious messages, so they quickly lose effectiveness. ich of the following statements is NOT true about persuasive texts? Persuasive advertising can increase brand loyalty. asked May 22, 2016 in Business by Kelci. This results in electronic word-of-. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. Persuasive advertising. B. A) Their primary objective is to persuade resellers to carry a brand. Advertising is most effective at the purchase stage of the AIDA model. An effective message will reach all audiences, regardless of background. B. Sales promotion’s greatest strength is in creating strong desire and purchase intent. E)Sales promotion adds intangible immediate value to the brand. Which of the following statements is true of positive emotions? Which of the following statements about the AIDA model is true? Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. 19. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. Unit 4 Exam.docx - Unit 4 Exam 1 Which of the following statements is a difference between paid media and earned media Paid media is based on the, 35 out of 35 people found this document helpful, Which of the following statements is a difference between paid media and earned, Fournott is a firm that designs and manufactures women's apparel. If you want to accelerate sales online, you need persuasive copy. 1) Web 1.0 ended with the "bursting of the dot-com bubble." 0 votes. 0 votes. An effective message will reach all audiences, regardless of background. D . Best answer. The AIDA model explains why public relations is the most important element in the pro-motional mix. June 17, 2015. B. Which of the following statements is true of persuasive promotion? The _____ is a model that outlines the process for achieving promotional goals in. s. Expert answered|Keely17|Points 0| Log in for more information. Which of the following statements about sales promotion is true? ISBN 13 978-0078028977 . Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? Sales promotion is a type of direct marketing. a brand after they have experienced it. 35. Try our expert-verified textbook solutions with step-by-step explanations. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. A. Excessive advertising can decrease brand loyalty. b. Its retailers convince consumers to buy Fournott's products. Try again 1 The European Commission decides on all new EU laws and actions. Which of the following statements is true of persuasive promotion? Which of the following statements is true about persuasive writing? Provide ongoing contact with customers C. Prepare the way for personal selling efforts A. D) It leads to a certain annual promotion budget. ANSWER: B. b. Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. terms of stages of consumer involvement with a promotional message. Which of the following statements describing evidence statements is true? asked Sep 14 in Business by szata. Which of the following statements is true regarding the affordable method for setting a promotion budget? encouraging new entry into the industry. AIDA concept 5. It prevails during the maturity stage of the product life cycle. Persuasive texts present facts and are unbiased. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Course Hero is not sponsored or endorsed by any college or university. Which of the following statements is true of accessory equipment? Which of the following statements is true of informative promotion? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A. (b) There are n number of trials. a. Fiction and nonfiction can have a persuasive purpose. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. B) They are the same thing as product features. It regularly posts its interior. B. What will be an ideal response? (Pick only one.) a. Messages that offer a remedy for a person's fears tend to be effective. C)Invoking negative emotions during communication negatively impacts a speaker's argument. D)Sales promotion may be used anywhere along the marketing route. It sells its, merchandise to retailers for them to handle. 0 votes. C)Sales promotion is usually considered to be complementary. a. Doodle uses social media as…. (2) The measure of the quantity and quality of audit evidence lies in the auditor’s judgment. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. An effective message will reach all audiences, regardless of background. encouraging new entry into the industry. 5. A Persuasive texts use strong adjectives. C. Which of the following statements is true of the characteristics of the elements in a promotional mix? The speed of feedback is delayed in sales promotion, advertising, and personal selling b. C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. b. B. This preview shows page 1 - 2 out of 4 pages. It is used to keep the product and brand name in the public’s mind. Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. D) They are primarily used to generate business leads and reward customers. Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. Which of the following statements is true of informative promotion a It is. A) It is mostly used by large businesses. Message flexibility is greatest with advertising c. The message flow is a. Past sales made to a client should not be used as proof statements with that client. QUESTION 7. 4. b. b. It is used to keep the product and brand name in the public’s mind. Given this information, which of the. d. a. Which of the following statements is true of persuasive messages? Select one: a. Find the best study resources around, tagged to your specific courses. Given this information, which of the following statements is true of Fournott? It prevails during the maturity stage of the product life cycle. answered Sep 14 by Tretav . 7. Which of the following statements is true of a proper promotional mix? b. b. growth stage . Share your own to gain free Course Hero access. Persuasive advertising can be important in encouraging new entry into the industry. inia pulvinar tortor nec facilisis. Which of the following statements is true of persuasive promotion? D)Positive emotions are not accompanied by negative appeals. A)Audience members tend to listen to and think about proposals that make them happy. In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. Course Hero has all the homework and study help you need to succeed! A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. Which of the following statements about sales promotion is true? It includes goods such as large or expensive machines and mainframe computers. d. Course Hero is not sponsored or endorsed by any college or university. Which of the following statements is true of consumer promotions? a. A. Excessive advertising can decrease brand loyalty. a) Data b) Competitor c) Noise d) Government policy. marketing; 0 Answers. It is designed to stimulate a purchase or an action. 10. Which of the following statements concerning audit evidence is true? Which of the following statements is true of persuasive promotion ? Design, SEO, and advertising can only get you so far. asked May 24, 2016 in Business by Saira. False. Which of the following statements is true of persuasive messages? An effective message will reach all audiences, regardless of background. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. It is designed to stimulate a purchase or an action. True False. print it. Which of the following statements is true of buying decisions? It is designed to stimulate a purchase or an action. Which of the following statements about sales promotions is true? A. People tune out repetitious messages, so they quickly lose effectiveness. b. King's Crown, a beverage company, has launched a new energy drink. Only speeches can be persuasive. 54) Which of the following statements is true of the two-step approach to mass communications? The speed of feedback is delayed in sales promotion, advertising, and personal selling b. Which of the following statements is true of the characteristics of the elements in a promotional mix? D) They are short-lived as compared to added-on benefits. Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . It is designed to stimulate a purchase or an action. a. *c. C) They include the use of display allowances. B)People generally attempt to eliminate negative emotions as soon as possible. encouraging new entry into the industry. It involves setting the promotion budget to match competitors' outlays. a. a. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. B) They include a wide range of tools like samples, coupons, and refunds. Which of the following is a difference between social media and personal selling? Which of the following statements is true about persuasive writing? The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. Which of the following statements is true of persuasive promotion? b. Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. C. Persuasive texts use words that trigger emotions. a. A. Ask your own questions or browse existing Q&A threads. a. introduction stage b. growth stage c. maturity stage d. decline stage. d. It seeks to form relationships with customers and potential customers through technological ties. b. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. It establishes the theoretical foundation of inalienable human rights. C)They are not subject to governmental regulation. encouraging new entry into the industry. Science- Earth and its History Best answer . D. Persuasive advertising can increase brand loyalty. True. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. Which of the following statements is true? a. Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. Which of the following statements describing evidence statements is true? 12 When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve a high brand awareness among its large number of potential consumers because the product was low-tech and fairly easily imitated. It is used to keep the product and brand name in the public’s mind. Which of the following statements is true? We’ve got course-specific notes, study guides, and practice tests along with expert tutors. D. A : It does not use advertising. C. When using independent research results, you should first identify the source of your information. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? B. People don't read online; unless they're about to spend money—then they scrutinize each word. Which of the following statements about product benefits is true? It is designed to stimulate a purchase or an action. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. D. An effective message will reach all audiences, regardless of background. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. 19. (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. A. a. Happiness is something more precious than a matter of pleasure and pain. It is designed to stimulate a purchase or an action. 2) According to the social consumer decision journey, consumers are likely to advocate . 16. Which of the following statements is true of persuasive promotion? People tune out repetitious messages, so they quickly lose effectiveness. business-communications; 0 Answers. Which of the following statements is true of the factors that affect an advertising budget? B. B. Which of the following is an essential element of persuasive messages? Find answers and explanations to over 1.2 million textbook exercises. B) It completely ignores the effects of promotion on sales. 3. c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. 58. b. B)Audiences cannot be persuaded by positive emotions. King's Crown is generating…. Encourage repeat purchases B. C. People tune out repetitious messages, so they quickly lose effectiveness. E) They should not be relied on heavily because they can cheapen a product. (d) The . mouth advertising. Which of the following is NOT an example of an evidence statement? An effective message will reach all audiences, regardless of background. 19. B)They are less common in a free-market economy. a. C) It tends to place promotion first among spending priorities. Which of the following statements is true of persuasive promotion? A. Which of the following statements is true of persuasive messages? Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. 3 The European Council, made up of presidents and prime ministers of the EU countries, adopts EU laws. MGMT 753. Which of the following statements is true of persuasive promotion? According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. creating a barrier to entering the industry. A)Sales promotion is a deceleration tool. asked May 23, 2016 in Business by Kelci. Or relevant, but need not be reliable, a beverage company, added two new flavors to famous. Promotional tools are more likely to change their attitudes in response to persuasion than with! Of reminder promotion 1 ) Web 1.0 ended with the author about an issue following approaches! E. all of these choices are correct used together with advertising c. the message flow is which of the statements. 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